APA Style

Imbriano, L., King, E. (2012). Winning the Customer : Turn Consumers Into Fans and Get Them to Spend More . New York: Mc Graw Hill.

MLA Style

Imbriano, Lou., King, Elizabeth. "Winning the Customer : Turn Consumers Into Fans and Get Them to Spend More". New York: Mc Graw Hill, 2012. Text.